Jacksonville Jaguars Logo History: 1993 to Today

This guide covers the Jacksonville Jaguars logo and helmet marks from the first design to 2026, mostly from Wikipedia and team news. It does not cover every minor change.

Jacksonville Jaguars logo history timeline

This guide describes logos in words and tables. Standalone logo artwork is not reproduced.

1993 to 2008: the first jaguar

Before the team played, owner Wayne Weaver showed a proposed silver helmet and teal jersey with a leaping gold jaguar across the shoulders. Ford, parent of the Jaguar car brand, objected to the resemblance. The dispute ended with Jaguar named the official car and the uniforms redesigned. In 1995 the team adopted a snarling jaguar head with a teal tongue, which Weaver credited to his wife.

2009 to 2012: the clean-up

In 2009 Weaver's clean-up removed the full-body crawling jaguar, the clawing jaguar and two earlier wordmarks. A new wordmark was used, and gold appeared only in the logo.

2013 to now: the fiercer jaguar

In February 2013 owner Shahid Khan introduced a new brand identity with a more realistic jaguar head, a new wordmark and a shield-style secondary logo. It was the first official use of "Jags," honoring Jacksonville's military community. Gold appears more prominently than in earlier years. The primary jersey color moved from black to teal in 2021.

Jaguars helmet and logo placement

Helmets: black in 1995; a black helmet that shifted teal in some light in 2009; a gold-to-matte-black fade in 2013; a simplified gloss black in 2018; a white alternate in 2024; and a teal helmet for the 2026 Rivalries uniform.

Reading the Jaguars timeline: old logo, new logo

Fans search for the Jaguars logo, the Jaguars old logo and the Jaguars new logo, and this page answers all three. The newest entry is the last row of the table; earlier rows are older logos and wordmarks. A logo can change on the helmet, on the sleeves or on the chest at different times, so the same year can appear in more than one row. To date an older jersey, compare the product photo with the table: look at the wordmark, the sleeve mark and the facemask color. Where the sources we read disagree or give no year, the table leaves the year out rather than guess.

Logo changes and jersey changes

A logo and a jersey do not always change together. For the uniform side of the story, read the Jacksonville Jaguars uniform history and the Jacksonville Jaguars jerseys 2026 guide. For retired-player styles, see legends jerseys.

Old logo, new logo: which jersey to buy

If you like an older look, Jacksonville Jaguars throwback jerseys is the place to start. If you want what the team wears now, choose the current home or away jersey. Nike Game is the everyday tier and Limited adds sewn-on numbers; compare them in the Nike Game vs Limited vs Elite guide, and check the NFL jersey size chart. Men's, women's and youth sizes are available. Logo patches and decals vary by style, so look at the product photo before you order.