Most Selling NFL Jersey in 2026: The NFLPA Top 10 and What Changed
Posted by JerseyZenith on Oct 25th 2026
- Josh Allen leads the NFLPA year-end list.
- Seven of the top 10 are quarterbacks.
- Drake Maye led postseason sales.
This guide covers the NFLPA's latest year-end top 10 player jersey list and what changed. Retailer lists are noted separately.
NFLPA top 10 player jerseys, 2025 season
| Rank | Player | Team | Position |
|---|---|---|---|
| 1 | Josh Allen | Buffalo Bills | Quarterback |
| 2 | Drake Maye | New England Patriots | Quarterback |
| 3 | Saquon Barkley | Philadelphia Eagles | Running back |
| 4 | Jaxon Smith-Njigba | Seattle Seahawks | Wide receiver |
| 5 | Jayden Daniels | Washington Commanders | Quarterback |
| 6 | Patrick Mahomes | Kansas City Chiefs | Quarterback |
| 7 | Jalen Hurts | Philadelphia Eagles | Quarterback |
| 8 | Caleb Williams | Chicago Bears | Quarterback |
| 9 | Jordan Love | Green Bay Packers | Quarterback |
| 10 | Micah Parsons | Green Bay Packers | Linebacker |
This is the NFLPA's year-end top 50 list, which covers March 1, 2025 to February 28, 2026. The NFLPA calls it the only verified ranking of officially licensed NFL player merchandise sold at retail. It uses sales from more than 85 licensees, and licensed player merchandise generated more than $1.9 billion in retail sales. The NFLPA has not published a newer list that we could find.
What changed since the last list
| Player | Change | Detail |
|---|---|---|
| Drake Maye | Up 30 spots to No. 2 | Led all players in postseason jersey sales |
| Jaxon Smith-Njigba | Debuted in the top 50 | Climbed more than 50 spots |
| Jordan Love | First top-10 finish | No. 9 |
| Patrick Mahomes | Eighth straight top-10 finish | No. 6 |
| Saquon Barkley | Top running back for the second year | No. 3 |
| Micah Parsons | Top defensive player for the third year | No. 10 |
Seven of the top 10 are quarterbacks. Hurts and Barkley both finished in the top 10, the third straight year that two Eagles offensive players did. Allen also led all players in international jersey sales and ranked highly in youth apparel.
What fans are buying right now
Retailer lists show the current mood. NFL Shop's September 2026 list ranks Caleb Williams first, Josh Allen second, Justin Jefferson third and Jaxon Smith-Njigba fourth, according to a search summary of the page; we could not open NFL Shop to confirm. A Bookies.com projection in April 2026 put Drake Maye first, and Fanatics' rookie list puts Caleb Downs at the top of the 2026 draft class. Retailer and projection lists are not the NFLPA ranking.
Rookies and rising stars
The NFLPA's Rising Stars on the top 50 were Travis Hunter, Cam Ward, Ashton Jeanty, Shedeur Sanders and Jaxson Dart. Caleb Downs wears No. 13 for the Cowboys; see our Dallas Cowboys jerseys.
Shop the top sellers
Start with all NFL jerseys or go straight to a top player: Josh Allen, Drake Maye, Saquon Barkley, Jaxon Smith-Njigba or Caleb Williams. Browse best-selling NFL jerseys or personalize with custom NFL jerseys. Check the size chart before you order.
NFLPA list vs retailer lists
| List | Period | What it measures |
|---|---|---|
| NFLPA year-end top 50 | March 2025 to February 2026 | Officially licensed player merchandise sold at retail |
| NFL Shop monthly list | One month, such as September 2026 | What shoppers on one store are buying now |
| Projections (Bookies.com) | April 2026 forecast | A model using NFLPA, Lids and Google Trends data |
The NFLPA list is the only one that covers licensed retail across many sellers, so it is the best guide to the whole market. Retailer lists change faster and reflect one store's customers. Use all three together, and remember that team success, a new contract or a playoff run can move a player up quickly.
What the list says about teams
Two Eagles, two Packers and two players from the AFC East's Bills and Patriots made the top 10, and the top four are spread across four teams. That suggests fans buy a team's star quarterback first and a standout skill player second. The Seahawks' Jaxon Smith-Njigba is the only wide receiver in the top 10, and Saquon Barkley is the only running back. Micah Parsons is the only defensive player, and he led defensive players for the third straight year.
Quarterbacks dominate because they are the face of the team and play every snap. Jersey sales also follow storylines: a title run, a breakout season or a trade. The NFLPA notes that Drake Maye led all players in postseason jersey sales, which shows how playoff exposure drives demand.
Related guides
Keep reading: NFL jersey gift guide, NFL jersey size chart and Nike Game vs Limited vs Elite. Each guide covers one question fans ask before they buy, and all link back to our NFL jerseys hub.
How to read a best-seller list
Rankings rise when a player joins a new team, wins a title or breaks out. A rookie can jump quickly, and a quarterback on a winning team usually stays high. Because the NFLPA covers a 12-month period, it favors players who stayed in the spotlight. Retailer lists cover a shorter window and can look very different.
Most selling NFL jerseys: the top 10 NFL jersey sales
The NFLPA's year-end list is the best guide to the most selling NFL jerseys. It ranks players by licensed player merchandise sold at retail, which includes jerseys and other products, so treat it as a guide to jersey demand rather than an exact jersey count. In the NFL jersey sales top 10, Josh Allen, Drake Maye and Saquon Barkley lead the most bought NFL jerseys.
Most popular NFL jerseys 2025 and the most selling NFL jersey of all time
The list covers the 2025 season, so it shows the most popular NFL jerseys of 2025. There is no official all-time ranking: the NFLPA publishes a list each year, so the most selling NFL jersey of all time cannot be named from these sources. An older NFLPA list for 2022 put Tom Brady first, according to a search summary of that release. The top ten selling NFL jerseys change with each season's stars.
FAQ
Who is the best-selling NFL player in 2026?
Josh Allen, per the NFLPA's year-end list for March 2025 to February 2026.
Who is No. 2?
Drake Maye.
Who sold the most jerseys among defensive players?
Micah Parsons, for the third year in a row.
Is the NFL Shop list the same as the NFLPA list?
No. NFL Shop's list covers a shorter period and is a retailer ranking.
Who has the highest selling jersey in the NFL?
Josh Allen, per the NFLPA's year-end list for March 2025 to February 2026. He is also the top international seller.
Who has the number one selling jersey in the NFL?
Josh Allen of the Buffalo Bills.
Are NFLPA jerseys real?
The NFLPA licenses player merchandise, and its list counts only officially licensed products sold at retail.